Privacy Policy

Last Updated: Aug 27, 2026

Team MindShift, LLC (“Team MindShift,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information that we collect and process through our websites, online training platforms, courses, applications, and related services (collectively, the “Services”).

This Privacy Policy explains:

what information we collect;
how and why we use it;
how training activity is used to provide individualized instruction, engagement support, and coaching;
how artificial intelligence and automated analysis may be used;
when information may be shared with service providers;
how long information is retained;
how we protect information; and
the privacy rights that may be available to you.

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Team MindShift, LLC
Privacy Contact / Data Protection Officer: Robert Joseph
Email: support@teammindshift.com
Address: 2550 Akers Mill Road, S06, Atlanta, GA 30339

1. INFORMATION WE COLLECT

The information we collect depends on how you interact with our Services and which training programs and features you use.

Information You Provide to Us

We may collect information that you provide directly, including:

name;
email address;
username;
account and authentication information;
contact information;
organization or employer information where applicable;
training preferences;
communications with Team MindShift;
communications with coaches or instructors;
exercise responses;
assessments;
survey responses;
feedback; and
other information you choose to provide.

Training and Learning Information

Our Services are designed to provide training, individualized instruction, engagement support, and coaching.

When you participate in a Team MindShift training program, we may collect information about your participation and progress, including:

courses and lessons assigned to you;
courses and lessons accessed;
video viewing and video-progress information;
course and lesson completion;
exercise responses;
exercise attempts;
assessment results;
scores;
skill scores and skill-development indicators;
training progress;
participation history;
training preferences;
dates and times of training activity;
engagement indicators derived from training activity;
areas in which additional practice or coaching may be beneficial;
coaching notes or recommendations where applicable; and
analyses, summaries, recommendations, or other information generated from your training activity.

We do not collect raw mouse-movement or cursor-tracking data.

Login, Security, and Technical Information

When you use the Services, we may automatically collect certain technical and security information, such as:

IP address;
login date and time;
successful and unsuccessful login attempts;
browser type;
device type;
operating system;
pages or features accessed;
security events;
error and diagnostic information; and
information reasonably necessary to operate and secure the Services.

We may use IP addresses and similar technical information for security, fraud prevention, troubleshooting, account protection, and service operation.

We do not collect precise GPS location information unless we specifically disclose that collection to you at the time it occurs.

2. HOW WE USE TRAINING INFORMATION

Individualized training and coaching are core features of Team MindShift’s Services.

We may use your training information to:

provide the training program you or your sponsoring organization requested;
monitor your progress;
determine which training materials you have completed;
identify subjects or skills for which additional instruction or practice may be helpful;
personalize training activities and recommendations;
provide individualized coaching;
help coaches understand where a participant may require additional support;
identify potential disengagement from a training program;
determine when additional engagement or outreach may be useful;
assess skill development;
maintain continuity between training sessions;
recommend appropriate next steps;
provide feedback concerning exercises and assessments;
evaluate the effectiveness of individualized training for the participant;
maintain training and completion records where appropriate; and
administer the training service.

For example, information showing that a participant has not accessed training for a period of time, has not completed assigned material, has repeatedly viewed a particular lesson, or is experiencing difficulty with exercises may be used to determine that additional coaching or support may be helpful.

This individualized use of training information is distinct from general analytics used to evaluate or improve our Services as a whole.

3. ARTIFICIAL INTELLIGENCE AND AUTOMATED ANALYSIS

We may use artificial intelligence, machine learning, statistical analysis, or other automated tools to assist in analyzing training information.

Information analyzed may include:

exercise responses;
exercise performance;
scores;
skill indicators;
course progress;
lesson completion;
video progress;
participation patterns; and
other training-related information.

These tools may assist us in:

identifying subjects or skills that may require additional attention;
generating training recommendations;
summarizing training performance;
identifying patterns associated with progress or disengagement;
developing skill-related indicators;
assisting coaches in determining where individualized support may be useful; and
improving the relevance of training provided to a participant.

AI-generated information may include assessments, recommendations, summaries, engagement indicators, or skill-related information.

Where practical, we minimize personal identifiers provided to external artificial-intelligence service providers and provide only the information reasonably necessary to perform the requested analysis.

We do not use automated analysis as the sole basis for decisions that produce legal or similarly significant effects on an individual unless we specifically disclose that processing and implement any safeguards required by applicable law.

Where human coaches or instructors use AI-generated information, the information is intended to assist their judgment rather than automatically replace appropriate human evaluation.

4. LEGAL BASES FOR PROCESSING

Where the European Union General Data Protection Regulation (“GDPR”), UK GDPR, or similar laws apply, we process personal information only where we have an appropriate legal basis.

Depending on the processing activity, our legal bases may include:

Performance of a Contract

We may process information where the processing is reasonably necessary to provide the training, coaching, account, or other Services that you or your sponsoring organization requested.

This may include processing necessary to:

create and manage your account;
provide training;
record progress;
process exercise responses;
assess performance;
personalize instruction;
provide individualized coaching;
maintain course continuity; and
provide features that form part of the training service.

Legitimate Interests

We may process information when necessary for our legitimate interests, provided those interests are not overridden by your rights and interests.

These interests may include:

protecting accounts and systems;
preventing fraud and misuse;
maintaining service security;
troubleshooting;
improving the reliability of our Services;
limited internal service analysis;
maintaining appropriate business records; and
protecting our legal rights.

Where required, we perform an appropriate assessment before relying on legitimate interests.

Consent

We may rely on your consent for certain optional activities, including certain cookies, tracking technologies, third-party media, marketing activities, or other processing where consent is legally required.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

Legal Obligations

We may process personal information where necessary to comply with applicable laws, regulations, court orders, legal processes, tax requirements, or other legal obligations.

5. GENERAL ANALYTICS AND SERVICE IMPROVEMENT

We may use information about how our Services are used to understand and improve our courses, platform, technology, and training methods.

Where practical, we use aggregated, de-identified, or minimized information for these purposes.

For example, we may evaluate whether participants generally experience difficulty with a particular lesson or exercise in order to improve that material.

Where the use of identifiable personal information for analytics requires consent or another particular lawful basis, we will apply the appropriate requirements.

6. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to operate our websites and Services, maintain security, remember preferences, and support certain features. We may also use optional technologies for analytics, external media, or other purposes. Where required by law, non-essential cookies will not be activated until you provide consent.

For detailed information about the cookies and similar technologies used on our website, including their purposes and how to manage your preferences, please review our Cookie Policy or use the cookie-management controls available on our website.

7. YOUTUBE, VIMEO, AND THIRD-PARTY MEDIA

Our training materials may contain videos or other media provided by third-party services such as YouTube and Vimeo.

When third-party media is loaded, the provider may receive information such as:

your IP address;
browser or device information;
information about the page on which the content appears; and
cookies or other identifiers used by that provider.

Where required by applicable law, we use consent-management technology to prevent these external services from loading until the appropriate consent has been provided.

You may change or withdraw your cookie or media preferences through the consent controls provided on our website.

Third-party providers process information according to their own privacy policies.

8. ACCOUNT AND LOGIN INFORMATION

We process account and login information to:

authenticate users;
maintain user accounts;
prevent unauthorized access;
detect suspicious activity;
protect the integrity of our Services;
troubleshoot technical problems; and
maintain appropriate security records.

For example, if a participant has not accessed a training program for an extended period, that information may be used by Team MindShift or an authorized coach to determine whether additional outreach or assistance may be useful.

9. HOW WE SHARE PERSONAL INFORMATION

We do not sell personal information in exchange for money.

We may disclose personal information to service providers and other parties where reasonably necessary to operate the Services.

These may include providers of:

website hosting;
cloud infrastructure;
databases;
cybersecurity;
authentication;
backup and disaster recovery;
email and communications;
customer support;
video hosting;
learning-management functionality;
artificial intelligence;
analytics;
payment processing; and
other technical or professional services.

We require service providers that process personal information on our behalf to process it in accordance with contractual obligations and applicable data-protection requirements.

We may also disclose information:

when required by law;
in response to lawful requests from governmental or regulatory authorities;
when reasonably necessary to protect the rights, safety, or security of Team MindShift, our users, or others;
in connection with legal claims;
to investigate fraud or misuse;
as part of a merger, acquisition, financing, reorganization, or sale of all or part of our business; or
with your direction or consent.

10. ORGANIZATION-SPONSORED TRAINING

Some participants receive access to Team MindShift Services through an employer, educational institution, customer organization, or other sponsoring entity.

Where applicable, the sponsoring organization may receive information reasonably necessary to administer, monitor, or evaluate the training program. Depending on the program and contractual arrangement, this may include enrollment status, participation, course progress, completion information, assessment results, skill information, or other agreed training-related information.

We seek to limit information provided to sponsoring organizations to information reasonably necessary for the applicable training or reporting purpose. More detailed training, coaching, or analytical information is not automatically provided to a sponsoring organization solely because it sponsors a participant’s access.

Participants may be informed of the categories of information available to their sponsoring organization as part of the applicable training program.

Team MindShift and the sponsoring organization will process personal information in accordance with their respective responsibilities under applicable privacy and data-protection laws.

11. INTERNATIONAL DATA TRANSFERS

Team MindShift and some of our service providers may process personal information in countries other than the country in which you are located.

Where applicable data-protection law requires additional safeguards for international transfers, we use an appropriate transfer mechanism.

Depending on the circumstances, this may include:

an applicable adequacy determination;
approved standard contractual clauses;
other legally recognized transfer safeguards; or
another permitted transfer mechanism.

12. DATA RETENTION

We retain personal information for as long as reasonably necessary or appropriate for the purposes for which it was collected or lawfully processed. Retention periods vary based on the type of information, the Services provided, our relationship with the participant or sponsoring organization, and applicable legal, contractual, security, training, certification, audit, and recordkeeping requirements.

We may retain certain information for extended periods where it remains useful for legitimate purposes, including:

maintaining continuity in a participant’s training, coaching, progress, and skill-development history;
supporting participants who return for future courses or services;
recognizing prior learning and avoiding unnecessary repetition;
maintaining assessment, completion, certification, or historical training records;
meeting contractual obligations to participants, customers, employers, or sponsoring organizations;
protecting our systems, preventing fraud, investigating incidents, or resolving disputes;
complying with legal, regulatory, audit, insurance, or recordkeeping requirements;
establishing, exercising, or defending legal claims; and
documenting consent, privacy requests, and other compliance activities.

Completion of a course, inactivity, or closure of an account does not necessarily require immediate deletion of associated training information where a valid purpose for continued retention remains.

Training records, exercise results, assessments, skill information, coaching-related information, and AI-assisted analyses may be retained for as long as reasonably useful for current or future training, individualized coaching, longitudinal skill development, or related recordkeeping.

Login, IP-address, security, and technical records may be retained for shorter or longer periods depending on security, troubleshooting, fraud-prevention, investigation, audit, or legal needs.

Personal information may also remain in protected backup or archival systems until those systems are overwritten, rotated, or securely destroyed in accordance with our backup practices.

Where continued identification of an individual is no longer necessary, we may anonymize, aggregate, or de-identify information rather than delete it. Properly anonymized information may be retained for longer periods, including for research, statistical analysis, training improvement, benchmarking, and historical analysis.

We periodically review our retention practices. When identifiable personal information is no longer reasonably necessary for any lawful purpose, and no valid legal, contractual, security, training, archival, or recordkeeping reason supports continued retention, we delete, anonymize, de-identify, or otherwise securely dispose of it.

13. DATA MINIMIZATION

We seek to collect and process only the personal information reasonably necessary for the purposes described in this Privacy Policy.

Where appropriate, we may:

limit the data collected;
use pseudonymous identifiers;
aggregate information;
de-identify information;
limit information sent to external processors;
restrict employee access; and
delete information that is no longer necessary.

14. SECURITY

We maintain administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

encrypted communications;
access controls;
authentication protections;
restricted administrative privileges;
system monitoring;
backup protections;
software updates;
security logging; and
other appropriate technical and organizational safeguards.

No electronic system or transmission method can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

15. YOUR PRIVACY RIGHTS

Depending on where you live and the law that applies to you, you may have rights regarding your personal information.

These rights may include the right to:

know whether we process your personal information;
request information about how your information is used;
access personal information we maintain about you;
obtain a copy of certain personal information;
correct inaccurate or incomplete information;
request deletion of personal information;
request restriction of certain processing;
object to certain processing;
receive certain information in a portable format;
withdraw consent where processing is based on consent;
opt out of certain targeted advertising, sales, sharing, or qualifying profiling where applicable; and
lodge a complaint with an appropriate privacy or data-protection authority.

These rights are not absolute. Applicable law may allow or require us to retain or continue processing certain information.

For example, we may retain information where necessary to:

comply with legal obligations;
establish or defend legal claims;
prevent fraud;
protect security;
maintain required training or certification records; or
fulfill other lawful purposes.

16. RIGHTS UNDER THE GDPR AND UK GDPR

If GDPR or UK GDPR applies to the processing of your personal information, you may have rights including:

the right of access;
the right to rectification;
the right to erasure in applicable circumstances;
the right to restriction of processing;
the right to data portability where applicable;
the right to object to certain processing;
the right to withdraw consent where processing is based on consent; and
rights relating to certain automated decision-making.

You may also have the right to lodge a complaint with the data-protection authority responsible for your jurisdiction.

To exercise a right, contact:

support@teammindshift.com

We may need to verify your identity before completing a request.

17. UNITED STATES PRIVACY RIGHTS

Residents of certain U.S. states may have additional privacy rights under applicable state law.

Depending on your state and the law that applies, these rights may include:

confirmation of whether we process personal information;
access to personal information;
correction;
deletion;
data portability;
information concerning categories of information collected and disclosed;
opting out of the sale or sharing of personal information;
opting out of targeted advertising;
opting out of certain qualifying profiling;
limiting certain uses of sensitive personal information; and
appealing certain decisions concerning privacy requests.

We do not sell personal information for monetary consideration.

If our practices change in a way that triggers additional opt-out requirements, we will provide the controls required by applicable law.

To exercise applicable privacy rights, contact:

support@teammindshift.com

You may also use any privacy-request mechanism that we make available through our website.

18. CALIFORNIA PRIVACY NOTICE

If you are a California resident, California privacy law may provide additional rights concerning your personal information.

Categories of personal information that Team MindShift may collect include:

Identifiers

Examples may include:

name;
email address;
account name;
user ID;
IP address; and
online identifiers.

Customer and Account Information

Examples may include:

contact information;
account information;
organization information; and
transaction information where applicable.

Commercial Information

Where applicable, this may include:

purchases;
subscriptions;
course enrollment; and
transaction history.

Internet or Electronic Network Activity

Examples may include:

login activity;
training pages accessed;
course participation;
lesson activity;
video progress;
browser information;
device information; and
interactions with our Services.

Professional or Employment-Related Information

Where provided or relevant to an organization-sponsored training program, this may include:

employer;
job role;
professional information; or
organizational affiliation.

Education and Training Information

This may include:

course enrollment;
exercise responses;
assessment results;
course progress;
lesson completion;
skill scores;
training performance; and
related learning records.

Inferences and Derived Information

We may derive information from training activity, including:

skill indicators;
training recommendations;
engagement indicators;
areas requiring additional support; and
AI-assisted assessments or summaries.

Sensitive Personal Information

We may process account credentials or other information classified as sensitive under applicable law where necessary to operate and protect our Services.

We do not use sensitive personal information to infer characteristics about an individual unless specifically disclosed and permitted by applicable law.

California residents may submit applicable privacy requests by contacting:

support@teammindshift.com

We will verify requests as reasonably necessary before providing access to, correcting, or deleting personal information.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

19. AUTOMATED PROCESSING AND PROFILING

Some analysis of training activity may qualify as profiling or automated processing under certain privacy laws.

We may analyze training information to:

assess training progress;
identify potential skill gaps;
identify engagement patterns;
make training recommendations; and
assist coaches in providing individualized support.

We do not use this type of analysis to make solely automated decisions producing legal or similarly significant effects unless specifically disclosed and permitted by applicable law.

If we introduce automated decision-making that is subject to additional legal requirements, we will provide appropriate information and safeguards.

20. CHILDREN AND MINORS

Our Services are generally intended for individuals 16 years of age and older.

We do not knowingly permit individuals under the age of 16 to use the Services unless their participation has been specifically authorized as part of an appropriate training program and any parental consent, organizational authorization, age-verification measures, or other safeguards required by applicable law have been implemented.

We do not knowingly collect or process personal information from children in violation of applicable law.

If you believe that we have collected or processed personal information from a child in circumstances in which we should not have done so, please contact us at support@teammindshift.com.

We will investigate the matter and take appropriate action, which may include restricting access, obtaining any required authorization or consent, or deleting the information where appropriate.

21. MARKETING COMMUNICATIONS

Where permitted, we may send information concerning Team MindShift products, programs, services, or events.

You may opt out of marketing communications at any time by:

following the unsubscribe instructions in an email;
using applicable communication preferences; or
contacting us.

Opting out of marketing does not prevent us from sending service-related communications reasonably necessary to administer your account or training program.

22. THIRD-PARTY WEBSITES AND SERVICES

Our Services may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of independent third-party websites or services.

We encourage you to review the privacy policies of third parties before providing them with personal information.

This section does not reduce our obligations concerning service providers that process information on our behalf.

23. ORGANIZATIONAL ACCESS TO PERSONAL INFORMATION

Access to personal information within Team MindShift is limited according to business need and role.

Depending on responsibilities, access may be available to:

authorized coaches;
instructors;
customer-support personnel;
system administrators;
security personnel;
authorized management; and
other personnel who reasonably require access to perform their responsibilities.

Personnel should receive only the level of access reasonably required for their role.

24. PRIVACY REQUESTS

You may submit a privacy request by contacting:

support@teammindshift.com

Please clearly describe the request you wish to make.

We may ask for information reasonably necessary to verify:

your identity;
your authority to make a request; and
the account or information to which the request relates.

Information provided for verification will be used for the verification and security process.

Where applicable, we will respond within the period required by law.

25. CORRECTION OF TRAINING INFORMATION

Because certain training recommendations, assessments, and skill indicators may be derived from activity or exercise results, inaccurate underlying information can affect training outcomes.

If you believe information associated with your training record is inaccurate, you may contact us to request review or correction where applicable.

Contact:

support@teammindshift.com

26. DATA BREACHES AND SECURITY INCIDENTS

If we become aware of a security incident involving personal information, we will investigate the incident and take appropriate steps to contain and remediate it.

Where required by applicable law, we will notify the appropriate regulatory authorities and/or affected individuals.

27. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

changes to our Services;
changes to our data practices;
new technology;
new service providers;
changes in applicable law; or
other operational or legal developments.

The date at the top of this Privacy Policy identifies when it was most recently updated.

Where a material change requires additional notice or consent, we will provide that notice or obtain consent as required by applicable law.

28. CONTACT US

If you have questions about this Privacy Policy, our use of training information, individualized coaching, artificial-intelligence analysis, or your privacy rights, please contact:

Team MindShift, LLC
Privacy Contact / Data Protection Officer: Robert Joseph
Email: support@teammindshift.com
Address: 2550 Akers Mill Road, S06, Atlanta, GA 30339

29. GOVERNING LAW

Except where applicable privacy or consumer-protection law provides otherwise, matters concerning these Services and this Privacy Policy will be governed by the laws applicable under Team MindShift’s Terms of Use.

Nothing in this section limits privacy, consumer, or data-protection rights that cannot legally be waived or restricted by contract.